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Reshape Your Marketing for Revenue Growth

Do you need a lean marketing machine in your organisation that fuels incremental growth and delivers lasting impact? A smooth-running performance engine where strategy and creativity come together?

Resonate Marketing helps businesses scale with the right marketing direction when it's needed. From fractional CMO services and team upskilling, to campaign design and proposition development, the perfect blend of strategy and execution is what delivers impact. Every challenge and opportunity is embraced with a transformative approach that is powered by innovative thinking, collaborative engagement and proactive human-technology partnership.

Resonately (adv.)
in a manner that produces a lasting or impactful effect, especially in a way that deeply connects, engages and influences.


Hello!

I'm Aideen Glass of Resonate Marketing, a catalyst for growth and transformation with a rich history of over two decades in marketing, market development and product strategy. I relish challenges, continuously exploring new and inventive methods to tackle obstacles and construct solutions, all while being inspired by the prospect of making positive change happen for my clients and their customers.

I believe in the power of clarity, creativity, and connection. My work blends insight with imagination, helping b2b brands cut through the noise and speak directly to the people that matter.

Let's explore new possibilities and forge ways to fuel your company's future.

Comprehensive Fractional CMO Services

Strategic marketing leadership when you need it. Whether you are undergoing a significant transformation, scaling up your business or simply looking for an injection of new thinking to fuel your growth, I'm here to help you assess, uncover and pave a solid path that's right for you.

Marketing Strategy Development

Guiding your marketing and proposition strategy to align with business goals and market dynamics for sustained growth and continuous reinvention. I help you build a framework that lets you adapt your positioning to new and emerging insights, in the right direction and with the right resources.

Brand Development & Positioning

Creating and adopting a distinct brand identity and communications approach that stands out and connects your purpose to your audience in a way that is felt. I help you assess and shape your brand system to allow for tomorrow's opportunities and ensures consistency and clarity throughout.

Marketing and Campaign Planning

Devising budgeted plans and cross-platform communication initiatives based on market research and insights to drive qualified leads, nurture prospects, create customer loyalty and internal engagement. Customer-first and content-led, I help you create campaign plans that deliver meaningful connections with lasting and measurable results.

Marketing Performance Optimisation

Utilising tools, data, AI and automation together with the right people and workflows to streamline, enhance and continuously improve marketing results. Establishing ways of working that are resourceful, informative, collaborative and engaging. I help you move from effort to impact, from siloed to collective, from busy to rewarding.

Marketing Strategy & Campaign Execution

From strategy to results, no stone is left unturned. When time is of the essence and you're looking for a path from idea to execution, I bring end-to-end marketing expertise to get the job done - from product launch strategies to performance optimisation, with integrated campaign execution and team capability building.

Go-to-Market Strategy

Design and deliver impactful launches to drive product or service adoption, market share and customer LTV.

Cross-Platform Campaigns

Implement KPI-led integrated campaigns across the right mix of digital, events, advertising, partnerships and PR.

Content Marketing

Develop tailored content to build thought leadership, brand authority, lead acquisition and customer nurturing.

Performance Optimisation

Build and leverage the right data insights to maximise marketing effectiveness, ROI and resource allocation.

Upskilling for Marketing Teams

Train your teams on how to develop effective audience targeting, campaign management, content creation and data analysis skills. Share expert insights and techniques into best practice AI for marketing.

Marketing AI Consultancy Services

Expert guidance to help your team harness AI in marketing, from foundational education and understanding to strategic implementation and optimisation. As a certified AI Professional with MMC Learning, an AI Master member of the Marketing AI Institute, and a hands-on practitioner of AI tools to deliver client projects, I offer advice, training and support wherever you are on your AI journey.

AI Literacy for Confidence & Clarity

  • Educate teams on AI fundamentals, tools, and applications.
  • Understanding the basics of AI ethics, risks and compliance.
  • Comparison of technologies and latest developments in the space.

Strategic AI Assessment for Opportunity Capture

  • Assess AI readiness, identify AI opportunities and conduct gap analysis.
  • Evaluate data readiness and recommend tools.
  • Understanding of the tools and technologies available across the 5Ps of marketing.

Marketing AI Roadmap for Planning & Growth

  • Prioritisation of AI use cases and projects, with timelines, budgets and action plans.
  • Guidelines in becoming an Informed buyer of AI-Powered Technology.
  • Outline future marketing team roles, skills and tasks for growth.

AI Skills for Optimisation & Governance

  • Practical Gen AI training with best-practice techniques and prompt engineering tailored to your marketing goals.
  • AI Governance advice for creation of policies, risk mitigation and quality control for non-biased, responsible AI use.

Get in Touch

Phone: +353-85-2560104

Email: aideen@resonately.ie

LinkedIn: linkedin.com/in/aideenglass

Location: Resonate Marketing, Dublin, Ireland

Hear it from our clients